Privacy Policy

At, we appreciate your trust on us and we have generated this Privacy Policy in order to exhibit our commitment to your Privacy. Please read the following our Privacy Policy to learn about our information gathering and distribution practices.

The term “Website” shall refer to, is owned by Prag Itech Private Limited, a company incorporated under the Companies Act, 1956 with its registered office at 364 & 365, Vaibogh Building 3rd Floor, 5th Link Road, Nehru Nagar, Perungudi, OMR, Chennai – 900096, Tamilnadu, India in association with Pocket Books a unit of Geeye publications having their office at #352, Triplicane High Road, Triplicane, Chennai - 600005.

Key Note: Our privacy policy is subject to change at any point in time without any prior notice. While we are committed to take all reasonable efforts to maintain effective privacy standards and practices, please check this Privacy Policy periodically to inform yourself of any changes. You recognize and understand that there is no compulsion on you to provide us with your personal information or your intellectual properties such as stories, captions, quotes, songs and similar products; any and all personal information and the intellectual properties provided by you to us is with your full consent, own choice and desire to provide them.

By visiting this Website, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Website. By mere use of the Website, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.

We’ve tried to keep it simple, but if you’re not familiar with terms like cookies, IP addresses, pixel tags and browsers then please learn them before using our Website. Your privacy matters to us, so whether you are new or a long-time user, please do take the time to get to know our practices, and if you have any questions email us at

1. Collection of Personally Identifiable Information and other Information: In general, you can browse the Website without revealing who you are or any of your personal information to us. However, when you use our Website, when it is necessary, we collect and store your personal information. Our primary goal in doing so is to provide you an efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safer and easier. Where possible, we indicate which fields are required and which fields are optional, so you always have the option to not provide information by choosing not to use a particular service or feature on the Website. We may automatically track certain information about you based upon your behaviour on our Website. We use this information to do internal research on our users' demographics, interests and behaviour to better understand in turn to serve our users effectively. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.

We use data collection devices such as "cookies" on certain pages of the Website to help analyse our Web page flow and measure promotional effectiveness. "Cookies" are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties hence we hold no responsibility of the behaviour of those cookies.

To elaborate more, we collect information about the services that you use and how you use them, this includes but not limited to:

When you are buying products from our Website, either we’ll or the payment gateway service provider will ask for personal information, like your name, email address, telephone number, credit card / debit card / bank details to store with your account. If you want to take full advantage of the services we offer, we might also ask you to create a publicly visible profile which may include your name, photo and contact details.

Device information: We collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number).

Location information: We may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS and other sensors that may, for example nearby devices, Wi-Fi access points and cell towers.

Local storage: We may collect and store information (including personal information) locally on your device using mechanisms such as browser Web storage (including HTML 5) and application data caches.

Cookies and similar technologies: We use various technologies to collect and store information and this may include using cookies or similar technologies to identify your browser or device.

If you choose to buy on the Website, we collect information about your buying behaviour. If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.

If you choose to post messages on our message boards or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law of the land.

If you send us personal correspondence, such as emails or letters or postings on the Website, we may collect such information. While you can browse some sections of our Website without being a registered member but certain activities such as placing an order, do require a registration. We do use your contact information to send you offers based on your previous orders and your interests, however, if you don’t wish to get them, you may use the unsubscribe option.

2. Use of Demographic / Profile Data / Your Information: We use personal information to provide the services you request. We use your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection.

In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data about our users' activity on our Website. We identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.

3. Cookies: "Cookies" are alphanumeric identifiers in which is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. We place both permanent and temporary cookies in your computer's hard drive. The cookies do not contain any of your personally identifiable information. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, we suggest that you leave them turned on to add items to your shopping cart, proceed to checkout and services that require you to sign in. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer

4. Sharing of personal information: We may share personal information with our other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; Those entities and affiliates may not market to you as a result of such sharing. Also remember that when you share information publicly, it may be listed by any search engines, so anytime, you may send a written email request to to remove your details from our records / database, and the same will be executed within 7 business days from the time of receipt of the email. You may note that we don’t allow any phone call requests to remove your personal information from our records/database.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

We and our affiliates will share, some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or re-organization, amalgamation, restructuring of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

5. Links to Other Sites: This Webpage may contain links to other Websites operated by third parties (“Linked Sites”). Such Linked Sites may have their own privacy statements and we strongly recommend that you review those privacy statements if you visit any Linked Sites. We will not be responsible for any contents on any Linked Site or any link contained in a Link Site, or any changes or updates to such sites.

6. Choice/Opt-Out: We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us. If you want to remove your contact information from our lists and newsletters you may use the unsubscribe option.

7. Advertisements on We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you.

8. Your Consent: By using the Website and/ or by providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to Your consent for sharing your information as per this privacy policy. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

9. To Reach Us: To sort out your issues, please email us at for other general information you may email us at